WhatsApp Business API platform

Grow your business on the WhatsApp Business API.

Wavelane gives you the official WhatsApp Business API with everything on top: a shared team inbox, broadcast campaigns, chatbots, automations and AI replies. Reach customers where they already chat.

Shared team inbox Broadcast campaigns AI auto-replies
Official WhatsApp Business PlatformConnects through Meta's Cloud API
Official Cloud APIBuilt on Meta's WhatsApp Business Platform
Team rolesOwners, admins and agents with the right access
Real-timeLive updates so no one replies twice
Multi-workspaceRun several brands or clients in one login
Everything in one place

All the tools to sell and support on WhatsApp

Stop juggling phones, sheets and five different apps. Wavelane puts it all in one workspace.

Shared team inbox

Every conversation in one view. Assign chats to teammates, leave private notes, filter by status and never lose a message again.

AssignInternal notesReal-timeRoles

Contacts & CRM

One profile per customer with tags and history. Import your existing lists in minutes.

Broadcast campaigns

Send approved templates to the right audience and track delivery and replies.

Message templates

Create and manage templates for offers, order updates and reminders.

Automations

When this happens, do that. No code needed.

Drip sequences

Schedule follow-ups over days to nurture leads and win back customers.

AI agents

Let an assistant draft or send replies using your own documents. Create separate agents for sales, support and onboarding, and hand over to a human anytime.

Knowledge base

Upload FAQs, price lists and policies once. Your team and your AI answer from the same source, so answers stay consistent.

Forms

Capture lead details and send them straight into your contacts.

Catalogue

Keep products and services organised and share them in chat.

Live-chat widget

Put chat on your website and bring visitors into the same inbox.

Analytics

See response times, message volume and campaign results, so you know what to improve next.

Agency & multi-workspace

Manage several brands or clients from one login, each in its own separate workspace with its own team.

How it works

Go from sign-in to first reply fast

Four simple steps. No developer needed to get started.

1

Open your workspace

Log in and invite your team with the right roles.

2

Connect WhatsApp

Link your number through Meta's official Cloud API.

3

Set up once

Import contacts, add templates, upload knowledge and switch on automations.

4

Reply, send, grow

Answer from one inbox, run campaigns and track what works.

Use cases

Built for businesses that live on WhatsApp

Wherever customers already message you, Wavelane helps your team keep up.

🛍️

Online stores & D2C

Answer product questions, share catalogue items, send order updates and recover abandoned enquiries.

🎓

Education & coaching

Handle admission enquiries, send batch reminders and follow up with every prospective student.

🏥

Clinics & services

Confirm appointments, answer common questions with AI and route urgent chats to a person.

🏠

Real estate

Capture leads from forms, send property details and schedule follow-up sequences.

📣

Agencies

Run many client workspaces from one login with separate teams, contacts and campaigns.

🤝

Sales & support teams

Share one number across the team, assign owners and keep full conversation history.

Why switch

Before and after Wavelane

Without a shared inbox

  • Chats stuck on one person's phone
  • Customers get duplicate or missed replies
  • Leads tracked in scattered spreadsheets
  • Follow-ups depend on someone remembering

With Wavelane

  • Every chat visible to the whole team
  • Clear owner for each conversation
  • Contacts, tags and history in one CRM
  • Automations and sequences do the follow-up
FAQ

Questions, answered

What is the WhatsApp Business API?

The WhatsApp Business API (the WhatsApp Business Platform) is Meta's official way for businesses to send and receive WhatsApp messages at scale from software. It supports multiple agents, automation, chatbots and broadcast messages with approved templates.

What is the difference between the WhatsApp Business app and the API?

The WhatsApp Business app is built for one phone and one user. The WhatsApp Business API connects your number to software such as Wavelane, so many team members can reply, and you can add automation, chatbots, campaigns and AI.

What is Wavelane?

Wavelane is a web-based team inbox for WhatsApp business messaging. It combines a shared inbox, contacts and CRM, broadcast campaigns, automations, AI assistants and analytics in one workspace.

Does Wavelane use the official WhatsApp API?

Yes. Wavelane connects to WhatsApp through Meta's WhatsApp Business Platform (Cloud API), not through unofficial or browser-based workarounds.

Can several agents use one WhatsApp number?

Yes. Invite your team to a workspace, give each person a role, and everyone replies from the same shared inbox.

Can I send bulk WhatsApp messages?

You can run broadcast campaigns using approved message templates. Meta's messaging policies apply, so only message people who have opted in.

How does the AI reply feature work?

You upload your FAQs and documents to a knowledge base. An AI agent uses them to draft or send replies, and you decide when a human takes over.

Can I add a chat widget to my website?

Yes. A live-chat widget routes website visitors into the same shared inbox your team already uses.

Ready to reply faster?

Open your workspace and give your whole team one inbox for every customer conversation.